Hey – I’m Désirée

I go through life with an almost compulsive curiosity for how things are inter-connected. I look for patterns and try to bring our everyday themes into a wider context. Maybe that’s what predestined me to become a strategist – looking for connection and understanding the dynamics between brand and individuals, trends and business economics, or self and collective.

We’re all looking for our place in the big picture

This is a place of healthy questioning and of digging up insights from the themes that run through our individual, socio-cultural and professional lives. Some may call it looking for meaning. I call it going through life with open eyes and a sharp mind – free of preconceptions, forming an opinion that is always ready to be redefined.

My goal: See what’s out there and shape my own path of the professional and personal “rat race”.

From one creative, critical thinker to another

I write about observations and perspectives, patterns and recurrences. I am a strategist and brand advisor, fascinated with the role of brands in our lives.

I am also a millennial professional looking to redefine how success and personal growth intertwine, and may break with traditional linear paths.

I seek to break the patterns of how we do things where necessary and experiment with how we could in the future, where possible.

What you will find here are my experiences and opinions, explorations and insights. I strive to be neither neutral nor biased. Just human, inquisitive and open-minded.

This is above all a social-letter, not your traditional newsletter.

Comments and ideas are welcomed. Perspectives are appreciated.

Want to put your own ideas out there? Join the "stack".