Hey –


I’m Désirée—strategist and consultant working across brand, business and communications, fascinated with inter-connecting brand and individual, the trending with the practical, the professional with the personal.

What you’ll find here are insights, ideas and perspectives about building a brand-driven business, finding simplicity in a fast-paced world and anything else that itches my brain.


This is the right place for you, if…

You are curious about what is happening around you in a wider context and want to make sense of the shifts taking place.

You are a creative, critical thinker and question how things have always been done, looking to explore possibilities and create new realities.

You are open-minded and welcome another’s perspectives instead of sticking to your usual algorithm diet.

Broadening your horizon is more than a catch-phrase for you, it’s a compulsion. You are entrepreneurial in how you think and consider things.

That’s the kind of people we want to see and hear from here. For subscribers, that’s what the comments are for. Use them!

We’re all looking for our place in the big picture.

From one creative explorer and critical thinker to another

Let’s seek to question and rewire the patterns of how we do things where necessary and experiment with how we could in the future where possible.

This newsletter is also a community, which you can contribute to and be part of as paying subscriber. Comments, discussions and ideas are welcomed and encouraged.

We are in this together because business is about more than economic gain. It’s about an ecosystem of shared values, collaboration and relationships.

Want to put your own ideas out there? Join the "stack".